THIN AIR
purpose clarity
market strategy
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business acceleration
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why we do it
- Whatever your endeavor, whatever your business, success is a result of inspired leadership.
When leadership inspires... Companies enhance lives.
We help businesses lead.
Otherwise, why bother?
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how we do it
- Thin Air helps companies lead with 'Why'...
Why do you do what you do?
Why does anyone want your product or service?
Why do we buy from you?
Why will we be your most loyal fans?
Understand the Core Truths of life at the nexus of your customer and your product...
Challenge assumptions of how you deliver...
start-up, marketing, growth, innovation, and getting things done.
And realize a clear vision of results.
Our associates are proven evolutionaries in their field, building and executing leaner, more agile business models, processes and communications.
It has never been a more critical time to challenge your assumptions and lead.
The result is profit, growth, loyalty and good work.
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who we are
- Principal
RC Paschke business modeling, market strategy, revenue growth
Associates Insights
Richard Cormier ceo, coo, mktng/media operations, startup/growth
Paul Dalpiaz cio, cto, mktng/media technologies
Pat Hopper social, publishing, embedded technologies
David Paschke engagement, channels/partnerships
John Shumaker sales strategy, coaching, management
Glenn Watson cfo, cap funding, valuations, cxo coaching
Gurus Talents
Bobby Alcott photography, video, retouching, events
Barrie Fires brand design, graphics
Kevin Hopp creative, digital/social, seo/sem, brand, web
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Tweets
- Well said: "Nobody Really Cares About Your Brand. Be Relevant" http://t.co/jDIV8VXwy8 @tomdenari via @adage Hard 2do with Forklifts or PipesMar 27, 13 from web Reply, Retweet, Favorite
- More proof that Product Videos Online Boost Purchase Confidence http://t.co/i3vVhJgLor from @invodo via @mediapostMar 27, 13 from web Reply, Retweet, Favorite
- Feb 11, 13 from web Reply, Retweet, Favorite
- How Money Ranks as Employee Motivation [INFOGRAPHIC] from @getmoreclarity #startups #culture http://t.co/ZPMLoBmvJan 28, 13 from web Reply, Retweet, Favorite
- Be the go-to when your clients are ready to buy: 5 Content #Marketing Infographics you Shouldn't Miss by @jeffbullas http://t.co/MQOtyT1pJan 23, 13 from web Reply, Retweet, Favorite
- Jan 18, 13 from web Reply, Retweet, Favorite
- RT @gijsvanwulfen: 10 Tips to be an effective innovator http://t.co/TsqBZmhG Be innovative. Act Conservative. #innovation #creativity #b ...Nov 26, 12 from web Reply, Retweet, Favorite
- RT @JKLAssociates: Reward your team for results http://t.co/KUoKrejuSep 13, 12 from web Reply, Retweet, Favorite
- Join our community-edited guide to the awesome startup and technology community in Southeast Michigan http://t.co/SdsF7hdW via @growdetroit
- @VictoriasSecret vs @Love_Fredericks... Biz Model + Culture wins http://t.co/aGwibkZY @AshleyLutz @BrianSozzi @businessinsider #bmgenSep 12, 12 from web Reply, Retweet, Favorite
- "things we fear most in orgs: fluctuations, disturbances, imbalances, r the primary sources of creativity”-Meg Wheatley. Thanks @menloprez!Aug 27, 12 from web Reply, Retweet, Favorite
- Nice brainstorming primer: http://t.co/38qQpUJ1 Leverage "why" you are there when forming firestarters! Thanks @xplane!Aug 24, 12 from web Reply, Retweet, Favorite
- Good Read: The Chemistry of Enthusiasm. Tough to build, Tougher to harness, Huge rewards! http://t.co/toLHmdSeAug 08, 12 from web Reply, Retweet, Favorite
- No Anchovies Please... del popolo: mobile pizzeria http://t.co/9eV8uGkYJul 25, 12 from web Reply, Retweet, Favorite
- True: "Jettison excess baggage" | Manage Major Business Transformations In Stages | http://t.co/LYPh7rmQ | @georgebradtJul 24, 12 from web Reply, Retweet, Favorite
- I love clarity... "40 Reasons why people struggle with innovation" | Innovation Management #innovation http://t.co/7DY4ZQsN @gijsvanwulfenJun 08, 12 from web Reply, Retweet, Favorite
- "work-a-frolic"!... 8 secrets of success (in 3 mins) Watch this: http://t.co/4bfDLiTd @tedtalks @RichardStJohnJun 06, 12 from web Reply, Retweet, Favorite
- Inspiring employee passion http://t.co/jEFSgpCs It's really this simple.... Value it! Reward it!May 23, 12 from web Reply, Retweet, Favorite
- In NYC gettin schooled on biz modeling by @alexosterwalder! http://t.co/Z0mkZh1x
- The Startup Curve: http://t.co/PCYCOT48 @fredwilsonMar 20, 12 from web Reply, Retweet, Favorite
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